soft thoughts,
& loud
fizzy ideas.

a notebook in public. essays about sociotechnical angst, soft-edges, weirdness, and the small bright fizzle.

→ updated whenever the cube smiles · est. 2026
currently
  • reading mind of my mind
  • writing what does it mean to tinker
  • stuck on the year of fire horse 2026
  • open tab understanding agentic tech in orgs
fetching the latest from productive confusion…if this hangs, the rss gremlins are napping. fall back: read on substack →

short things, written here — not on substack.

i experiment with cuteness as rebellion
& i write stuff.

i think about how systems break and how to fix them. by day, people and organisations. by night, tools that make things gentler — a bespoke hangul app, an anxiety-reducing notes app, agent experiments.

i believe in: people, you, soft edges, and that nothing is inevitable.

  • 01i study organisations. i avoid becoming one.
  • 02i think organisations destroy community. i work inside one.
  • 03i write about discernment. i augment my own judgement.
  • 04i study what gets lost in scale. i work at scale.
  • 05i distrust the artificial. i am very good at it.

made slowly,
on purpose.

jai, smiling, sitting on a bench in a bright plant-filled studio
00
ads · popups · trackers
01
cube on duty, always
half-finished side-projects
sw
sparkling water, in hand

say hi, send a cover letter
serum, or just vibe.

currently...

open to: writing + thinking, weird collaborations, gentle introductions, chit-chat, skincare newbies.

not so open to: grifts, inevitability, things that ruin monday.

i answer in 1 to 3 days, usually with sparkling water in hand.

LOCATIONLondon
TIMEZONEUTC+0, mostly
LOCAL TIME—:—
STATUSdreaming